Fiat has launched a sophisticated 'virtual showroom' website which makes browsing and buying its cars easier than ever.The site - available at Fiat UK . Top features include a car configurator which allows users to choose their car model, spec, colour and accessories - that's nothing new, but Fiat's site simplifies the process by packing it all into one colourful screen and sends details to a local dealer once you're finished. There's also a finance payment planner and a real-time chatroom link with Fiat HQ so you can discuss your potential purchase. It's worth a look - expect other manufacturers to follow suit in coming months.
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